love what you do and do what you love…

developing a corporate image and having fun at work is possible! … working for minibeasts shop forthcoming website launch… #funatwork #graphicdesign #designexcellence @sihomfray www.hammerdesign.co.uk        

how do you design a new business card?

My 2017 crystal ball prediction… it’ll all be alright in the end! How do you design a new business card – you just design a new business card! In hommage to, and inspired by, the wonderful sayings of the great simon mayo and the equally magnificent mark kermode… straight from the ‘now becoming legendary and…

looking for work…

It’s that time, and work needs to be found… If you know anybody who needs any of the skills that went into making this website or would like to see some portfolio work or case studies from si… it would be great to hear from you. just call si on 07515 903173 or email: si@hammerdesign.co.uk…

8 things to look for in a graphic designer

Are you looking for the holy grail? Is what you want out there? A graphic designer with relevant experience, an understanding and sensitivity for your work and that something indefinable, an edge that will make you and your business really shine? Here’s a set of 8 top tips and aspects to look for when appointing…

* please think responsibly

designing a christmas card for your own business is right up there with pulling teeth as things designers and business owners really love. it’s the one opportunity in the year you have to do something a little different, to be yourself and maybe even try to show off a good idea… after overthinking nearly every…

purple is the colour of… Chatsworth?

A quite remarkable evening at Chatsworth… I was invited to capture a few images of the extraordinary people who won awards from Accessible Derbyshire. Gillian Scotford and Jane Carver hosted the function which was topped off by the fully illuminated purple house and icon that is Chatsworth house. purple has become the adopted colour of…

it’s a kinda magic… or is it?

so what goes into a graphic designer? is it a learned skill you can learn, is it innate and a genetically acquired skill or is it magic? I’d like to put forward the theory as a completely self taught graphic designer who has earned a living delivering many different types of commercial design work since…

a few words on design and marketing

is this the shortest book on design and marketing for the small business possible? Cards from the hammer design ‘KISS’ ( keep it simple si ) series. design 1. smart: work that is run through a planned, thorough, professional process is most likely to succeed in its objectives. 2. on point: the brief needs to…

so who are hammer design?

hammer design is the graphic design business of si homfray si homfray has earned his living as a professional graphic designer and marketing person since 1986. his major skills include graphic design for print, visual communication, branding, exhibition design and making marketing ideas happen. si is currently working with the web, print, exhibitions and a…

hammer design – a new look at excellence in graphic design

An obsession with detail is an obsession with excellence… People seem to often associate a relentless pursuit of detail and excellence with perfectionism and there is a tendency to label graphic designers as obsessives. Sure I haven’t met many colleagues who won’t straighten your pictures on the wall, align the pens on a desk in…

a commercial designer and a questioning artist…

A commercial designer and a free flow, free thinking artist? Can a commercial designer be truly creative or a game changing artist? Does such a thing actually matter and if so to who? How do you get experience from both sides of the fence? So many questions… but what are the really important questions, the…

two years ago today…

It was two years ago today I had to come back from my lifetime dream of a great big adventure. family, money and a responsibility issues forced an untimely return to base. It’s quite strange how we give ourselves a hard time from time time and I find it frustrating how we beast ourselves for…

a new old home

Sheffield, Sheffield, Sheffield… it’s the place I want to be. What makes a home a home? We all have different answers to this timeless question. for me it’s simple. Sheffield and the surrounding Peak District are, and have always been, a great home. it’s a place where you bump into friends, acquaintances and the people…

it’s all about the orange – colour psychology for 2016…

It’s all about the orange – a cool or fashionable colour of the moment. But what does orange mean to you? Well there seem to be many popular theories about warmth, energy, vitality and an open mind or is that yellow? The theories conflict. Generally it is a confident colour, extraverted, warm and happy. It…

the secret project

the thing about secret projects is… well they are secret. I’m happy to boast that I am now up to 4,000 hours all on one very designer, very analogue graphic design project. It’s certainly not for the money. How could it be? It’s all just for the love of it. for the love of design,…

just add tea

if you want to get a job done… just offer the workforce a cup of tea. well it certainly works with this workforce.