Si Homfray has many years of professional experience in the design and marketing industry.

His principle skills include graphic design for print, visual communication, branding, exhibition design and marketing. He is currently working as Hammer Design on projects for the web, print, interpretation and exhibitions.

He has a long standing reputation for excellence, with the common thread being a passion for the design process, the outdoor industry and the country’s natural heritage.

Among the many personal and artistic projects he has delivered over the last 10 years:

Living Art: this was a pioneering, not for profit, venture to promote the beauty of the natural world through exhibition and creative endeavour.
Heath and Heaven: an aerial portrait of the Peak District National Park – Poetry, Concept and Direction. This exhibition is on permanent display at the Heights of Abraham, Matlock, UK and the Buxton Pavilion, UK.
Rugged Reflections: an aerial portrait of the Lake District. 350 helicopter photographs and poetry. this exhibition is on permanent display at Brockhole Visitor Centre, Ambleside, Lake District, England, UK.
Symphony for the Mountains: this is a 3.6m x 0.8m photomosaic artwork, an audio visual installation and writing comprising 55 of the UK’s leading mountaineers and landscape photographers 2007.

His clients have included: The National Trust, National Parks, Local authorities, NGOs and private businesses whose primary concern is the promotion, conservation and sustainability of the natural world.

Si’s specialities include:
• Heritage and interpretation design
• Exhibition design and image reproduction
• Graphic design for print
• Visual communication
• Digital design and the user experience
• Marketing planning and development
• Brand development and management
• Corporate design and print