Peak District Design… is coming soon

Peak District Design will be launching soon. A small business specialising in the orginal artwork and design of Si Homfray. A few images from forthcoming products can be seen below.

logo design – a process with heart

I thought a few personal notes on the process behind producing this logo for the lovely people at Sheffield Sling Surgery might be interesting. The brief was unusual and in written form came along the lines of ‘I want something I will love’. My motivation was high as I knew a little bit about the…

Where do great ideas come from?

A few personal thoughts on the design and creative process. The bath? Famously, Mr Archimedes, had his Eureka moment in the bath. Which may give us a good starting point to answer this question. It certainly seems to be true that the more relaxed you are, the more day to day fun you are having…

X-ray crystallography inspiration for a logo

Here are a few images from a recent logo design project… I was so grabbed by the patterns thrown out by x-ray crystallographs at a microscopic level I was determined to create something digitally that felt good and represented the patterns without being too clinical. It is always fascinating study finding the differences between some…

Birthday card design

It’s not often, if ever, you are asked to design a 70th birthday card for one of your oldest friends. This project was no ordinary design project, like the subject was no ordinary person. Lt. Col. T. E. Pollak (ret). was 70 years old and he needed a design theme. Still actively running Mt Marathons…

love what you do and do what you love…

developing a corporate image and having fun at work is possible! … working for minibeasts shop forthcoming website launch… #funatwork #graphicdesign #designexcellence @sihomfray www.hammerdesign.co.uk        

how do you design a new business card?

My 2017 crystal ball prediction… it’ll all be alright in the end! How do you design a new business card – you just design a new business card! In hommage to, and inspired by, the wonderful sayings of the great simon mayo and the equally magnificent mark kermode… straight from the ‘now becoming legendary and…

looking for work…

It’s that time, and work needs to be found… If you know anybody who needs any of the skills that went into making this website or would like to see some portfolio work or case studies from si… it would be great to hear from you. just call si on 07515 903173 or email: si@hammerdesign.co.uk…

* please think responsibly

designing a christmas card for your own business is right up there with pulling teeth as things designers and business owners really love. it’s the one opportunity in the year you have to do something a little different, to be yourself and maybe even try to show off a good idea… after overthinking nearly every…

a few words on design and marketing

is this the shortest book on design and marketing for the small business possible? Cards from the hammer design ‘KISS’ ( keep it simple si ) series. design 1. smart: work that is run through a planned, thorough, professional process is most likely to succeed in its objectives. 2. on point: the brief needs to…

so who are hammer design?

hammer design is the graphic design business of si homfray si homfray has earned his living as a professional graphic designer and marketing person since 1986. his major skills include graphic design for print, visual communication, branding, exhibition design and making marketing ideas happen. si is currently working with the web, print, exhibitions and a…

a commercial designer and a questioning artist…

A commercial designer and a free flow, free thinking artist? Can a commercial designer be truly creative or a game changing artist? Does such a thing actually matter and if so to who? How do you get experience from both sides of the fence? So many questions… but what are the really important questions, the…

it’s all about the orange – colour psychology for 2016…

It’s all about the orange – a cool or fashionable colour of the moment. But what does orange mean to you? Well there seem to be many popular theories about warmth, energy, vitality and an open mind or is that yellow? The theories conflict. Generally it is a confident colour, extraverted, warm and happy. It…