Peak District Design… is coming soon

Peak District Design will be launching soon. A small business specialising in the orginal artwork and design of Si Homfray. A few images from forthcoming products can be seen below.

X-ray crystallography inspiration for a logo

Here are a few images from a recent logo design project… I was so grabbed by the patterns thrown out by x-ray crystallographs at a microscopic level I was determined to create something digitally that felt good and represented the patterns without being too clinical. It is always fascinating study finding the differences between some…

Birthday card design

It’s not often, if ever, you are asked to design a 70th birthday card for one of your oldest friends. This project was no ordinary design project, like the subject was no ordinary person. Lt. Col. T. E. Pollak (ret). was 70 years old and he needed a design theme. Still actively running Mt Marathons…

how do you design a new business card?

My 2017 crystal ball prediction… it’ll all be alright in the end! How do you design a new business card – you just design a new business card! In hommage to, and inspired by, the wonderful sayings of the great simon mayo and the equally magnificent mark kermode… straight from the ‘now becoming legendary and…

8 things to look for in a graphic designer

Are you looking for the holy grail? Is what you want out there? A graphic designer with relevant experience, an understanding and sensitivity for your work and that something indefinable, an edge that will make you and your business really shine? Here’s a set of 8 top tips and aspects to look for when appointing…

so who are hammer design?

hammer design is the graphic design business of si homfray si homfray has earned his living as a professional graphic designer and marketing person since 1986. his major skills include graphic design for print, visual communication, branding, exhibition design and making marketing ideas happen. si is currently working with the web, print, exhibitions and a…

a commercial designer and a questioning artist…

A commercial designer and a free flow, free thinking artist? Can a commercial designer be truly creative or a game changing artist? Does such a thing actually matter and if so to who? How do you get experience from both sides of the fence? So many questions… but what are the really important questions, the…

it’s all about the orange – colour psychology for 2016…

It’s all about the orange – a cool or fashionable colour of the moment. But what does orange mean to you? Well there seem to be many popular theories about warmth, energy, vitality and an open mind or is that yellow? The theories conflict. Generally it is a confident colour, extraverted, warm and happy. It…