I thought a few personal notes on the process behind producing this logo for the lovely people at Sheffield Sling Surgery might be interesting. The brief was unusual and in written form came along the lines of ‘I want something I will love’. My motivation was high as I knew a little bit about the…
Category: logo design
Where do great ideas come from?
A few personal thoughts on the design and creative process. The bath? Famously, Mr Archimedes, had his Eureka moment in the bath. Which may give us a good starting point to answer this question. It certainly seems to be true that the more relaxed you are, the more day to day fun you are having…
X-ray crystallography inspiration for a logo
Here are a few images from a recent logo design project… I was so grabbed by the patterns thrown out by x-ray crystallographs at a microscopic level I was determined to create something digitally that felt good and represented the patterns without being too clinical. It is always fascinating study finding the differences between some…